Busting these myths can help businesses and individuals make more informed decisions and confidently move forward on their sustainability journeys.

Here are some common sustainability myths that I have heard and the truths and facts behind them:

1. Myth: Sustainability is expensive and only for large companies

Fact: Sustainability doesn’t have to be expensive, and small to medium-sized businesses can benefit from it just as much as larger ones. Many sustainable practices, such as reducing energy consumption, minimising waste, or optimising supply chains, lead to long-term cost savings. Sustainability can be a competitive advantage that attracts customers and reduces operational costs.

2. Myth: Going green means sacrificing quality

Fact: Sustainable products and services are often of equal or even higher quality than non-sustainable alternatives. Innovations in sustainable materials and processes often lead to better performance, durability, and consumer satisfaction. Many companies are finding that sustainability is not a compromise but a value-add to their offerings.

3. Myth: Sustainability is only about environmental impact

Fact: While environmental sustainability is a major focus, true sustainability encompasses four key pillars: environment, workplace, community and philanthropy. This means considering not only the ecological footprint of your business but also social factors like fair workplace practices, your community impacts, and donations of time and money to good causes. So many of us focus on the environment but when we look at all the impacts we are making we have a lightbulb moment that showcases just how much we are already doing towards making a greener planet.

4. Myth: Sustainability is just about recycling

Fact: Recycling is important, but sustainability goes much deeper. It includes reducing waste, optimising resources, rethinking product design, using renewable energy, adopting circular economy principles, and fostering social equity. Sustainability is a holistic approach to reducing your overall impact on the planet, not just recycling materials. The Rs we need to focus on are Recycle, Reuse, Refuse, Rethink, Reduce, Repair, Refurbish, Remanufacture, Repurpose, and Recover.

5. Myth: Sustainability means giving up convenience

Fact: Sustainable solutions can be both convenient and efficient. Advances in technology and product design have made sustainable choices more accessible and user-friendly. For instance, energy-efficient appliances, electric vehicles, and digital tools that reduce paper usage all offer convenience while being environmentally friendly.

6. Myth: Small actions don’t make a difference

Fact: Every action, no matter how small, contributes to the larger goal of sustainability. Small businesses, individuals, and communities collectively have a huge impact. The aggregate effect of many small, sustainable actions such as reducing energy use, supporting local farmers, or cutting down on plastic waste can result in significant change over time.

7. Myth: Sustainability is only about “green” industries

Fact : Every industry, from technology and manufacturing to retail and healthcare, has a role to play in sustainability. It’s about making adjustments to reduce your environmental and social impacts, no matter what sector you’re in. For instance, a consulting business can go paperless, while a tech company can make its products more energy-efficient or source responsibly.

8. Myth: Sustainability is all about carbon offsetting

Fact : Carbon offsetting is just one tool in the sustainability toolkit. While it can help mitigate emissions, the real focus should be on reducing emissions at the source through energy efficiency, renewable energy adoption, and changes in production practices. Offsetting should not be seen as a “get-out-of-jail-free card” but rather as a complement to real reductions.

9. Myth: Sustainability efforts are not profitable

Fact : In fact, sustainability often leads to improved profitability. Sustainable businesses can attract new customers, improve brand loyalty, and tap into emerging markets. Sustainability also fosters innovation and operational efficiency, reducing waste and cutting costs in the long term. Investors are increasingly prioritising businesses with strong sustainability practices, which can boost stock prices and market value.

10. Myth: You need to be perfect to be sustainable

Fact : Perfection is not the goal but starting and progress is. Sustainability is a work in progress and an ongoing journey, not a destination, and every step towards more sustainable practices counts. It’s about making continuous improvements and gradually shifting towards more responsible business practices. Businesses should aim to do the best they can with the resources available, knowing that even small improvements are valuable.

11. Myth: Consumers don’t care about sustainability

Fact : Consumers, especially younger generations, are increasingly prioritising sustainability when making purchasing decisions. Studies show that people are more likely to support brands that align with their values, including sustainability. Many consumers actively seek out products and services that are environmentally friendly, ethically sourced, and socially responsible.

12. Myth: Sustainability is a trend that will pass

Fact : Sustainability is a fundamental shift in how businesses operate and interact with the environment, not a fleeting trend. As global resources become scarcer and climate change continues to impact the world, sustainability will only become more critical. The shift to more sustainable business practices is a long-term change that reflects evolving consumer demands and regulatory pressures.

13. Myth: Sustainability can be achieved through certifications alone

Fact : While certifications like CSR-A , B Corp, ISO14001 etc are valuable, they are only part of the picture. Achieving true sustainability requires ongoing commitment and continuous improvement in operations, culture, and strategy. Certifications are important, but they should not be seen as the end goal, they’re part of a broader journey towards sustainability and once you have attained an accreditation you have to keep building on the work behind it that has attained it.

14. Myth: Sustainability is too complex for small businesses

Fact : While some aspects of sustainability can seem complex, many practical solutions are simple and accessible for small businesses. For example, reducing energy usage, optimising waste management, or implementing a green supply chain are all things even small businesses can do. The key is to start small, set achievable goals, and gradually scale up over time.

15. Myth: Sustainability only matters in the long term

Fact : Sustainability practices can deliver immediate benefits. For example, energy-saving initiatives can reduce utility costs, waste reduction can lead to cost savings in materials, and sustainability can improve brand reputation and customer loyalty. The benefits are not just in the long term but can be felt right away.

By addressing these myths and educating your employees, clients, suppliers, stakeholders and related businesses about the realities of sustainability helps everyone make more informed decisions, overcome fears, and embark on a meaningful sustainability journey now and for the future.

The post Busting those Sustainability myths appeared first on Auxilium Consulting.

However, ignoring it isn’t an option, with regulations for some coming in the future, customer expectations, and cost-saving opportunities, making sustainability an essential part of your business is crucial for your success.

There is good news? You don’t have to do everything at once.

Here’s how SMEs can begin their sustainability journey in a simple, manageable way.

1. Start Small with Quick Wins

Sustainability doesn’t have to mean a massive overhaul of your operations. The best way to begin is by taking small, achievable steps that make a real impact.

Some simple changes could include:

• Reducing paper use by switching to digital invoices and documents.
• Switching to LED lighting to cut energy costs.
• Encouraging employees to turn off unused equipment and lights.
• Implementing recycling bins in the office.
• Lower your heating and turn off if not needed.
• Review your water usage, leaky taps, touch-free taps, harvest rainwater and reuse.
• Review your energy provider and banking services – are they the most sustainable options and investments?
• Review policies e.g. travel, waste, training, hybrid working, customer care, supply chain and procurement management.
• Do you pay fair wages, promote internally, and offer volunteering days?
• Do you support local charities and small businesses?
• Do you prioritise local issues and events?
• Do you employ interns, and apprentices or offer work experience?
• Are you donating time and money to good causes?

The list is endless…….

However, these small actions add up over time and show your team and customers that sustainability is a priority.

2. Use a Framework to Assess Your Current Position

Understanding where your business stands on sustainability can help you identify areas for improvement. By assessing your current impacts, you can set realistic goals and track progress over time.

One effective framework to guide SMEs is the CSR-A 4 Pillar Framework, which helps businesses embed sustainability across four key areas:

• Environment: Reducing carbon footprint, waste, and resource consumption – What does your SME rely on?
• Workplace: Promoting employee well-being, diversity, and ethical labour practices – How are we supporting the workforce?
• Community: Engaging in local initiatives, charitable giving, and responsible business practices. Are we getting involved locally with events, schools and other small businesses?
• Philanthropy: Supporting causes that align with business values through donations or volunteering. Donating time and money to causes dear to us.

Using this framework allows SMEs to take a structured approach, ensuring sustainability efforts are well-balanced and integrated into their business operations.

3. Delegate Sustainability Responsibilities

Sustainability shouldn’t fall on one person’s shoulders, especially in a small business. Consider assigning sustainability tasks to an interested team member or forming a small “green team” of champions. Employees often have great ideas for reducing waste, improving efficiency, and cutting costs. Engaging them in the process fosters a culture of sustainability and innovation.

4. Seek External Support When Needed

If you’re unsure where to start or lack the internal expertise, working with a sustainability consultant can help. Consultants can provide tailored advice, help you identify cost-saving opportunities, and ensure compliance with relevant regulations, saving you time and effort.

5. Align Sustainability with Business Benefits

Many SMEs hesitate to invest in sustainability due to cost concerns, but sustainability can drive business growth.

Here’s how:

• Cost savings: Energy efficiency measures lower utility bills.
• Customer trust: Consumers and corporate clients prefer businesses with strong environmental and social values.
• Competitive advantage: Sustainability credentials can open doors to new markets and partnerships.
• Attract Talent: Employees who have an interest in this area will be attracted to work for a like-minded employer.

By focusing on the business case for sustainability, you can gain internal buy-in and ensure long-term success.

Conclusion: Take the First Step Today

Sustainability doesn’t have to be complicated or expensive. By taking small steps, using available tools, engaging your team, and seeking expert guidance when needed, your SME can begin its sustainability journey with confidence.

The key is to start now, BE PROACTIVE, NOT REACTIVE. Even small changes today can lead to significant benefits in the future.

Need help to kickstart your sustainability strategy?

Let’s have a conversation about how to make sustainability work for your business.

Alex Hughes – Auxilium Business Consulting – Mobile 07966 456734. Email [email protected]

OR Book a call with me from this link

The post How SMEs can start their sustainability journey without overwhelm appeared first on Auxilium Consulting.

Refirement is a global movement with a mission to reimagine retirement for women in the 21st century.

Refirement seeks to empower mature women to take control and shape their later years, free from stereotyping and limitation, embracing it as a chance to reignite their passions, pursue new business ventures, and contribute to society in meaningful ways. Refirement UK aims to dismantle outdated notions of retirement and inspire a movement of women who remain engaged, active, and entrepreneurial.

The Refirement Movement is a vibrant global community celebrating & empowering mature female entrepreneurs who are redefining what it means to lead, create, & thrive.

Mentorship is one of the most powerful ways to accelerate personal and professional growth. Whether formal or informal, with the impact of having someone who believes in you, challenges you, and shares their knowledge is invaluable.

Here’s why I believe mentoring is essential and why every professional, regardless of age, industry or experience should consider either finding a mentor or becoming one.

The Value of Mentorship for the Mentee

1. Gaining Clarity and Confidence
A mentor provides an outside perspective that can help a mentee see beyond immediate challenges and gain clarity on their goals. Having someone who has ‘been there’ can be incredibly reassuring, offering the confidence needed to take the next step.

2. Learning from Experience
While books, courses, and training provide knowledge, nothing compares to learning directly from someone who has navigated similar paths. A mentor shares real-life experiences, lessons learned, and practical advice that can help a mentee avoid common pitfalls.

3. Expanding Networks and Opportunities
Mentors often introduce mentees to new opportunities, networks, and connections that might have been otherwise inaccessible. These introductions can open doors that accelerate career progression and personal development.

4. Receiving Constructive Feedback
Growth comes from honest, constructive feedback. A mentor provides guidance in a supportive way, helping mentees improve and refine their skills, decision-making, and strategic thinking.

Why Becoming a Mentor is Equally Rewarding

While mentees gain so much from the experience, mentoring is also incredibly fulfilling for the mentor.

• The Joy of Giving Back: Sharing knowledge and experience to help someone else succeed is rewarding in itself.
• Personal and Professional Growth: Teaching and guiding others deepens your own understanding and leadership skills.
• Building Meaningful Connections: Mentorship fosters relationships that can be long-lasting and mutually beneficial.

My Call to Action

Reflecting on the impact my mentor had on me, I am now excited to step into that role for others. If you have ever benefited from guidance, consider paying it forward, mentorship isn’t just about expertise, it’s about support, encouragement, and believing in someone’s potential.

And if you’re looking for guidance, don’t be afraid to seek out a mentor. The right person can change your perspective, your confidence, and even your career trajectory.

Read my blog about my mentoring experience 2 years ago.

Who has been a mentor in your life, and how have they helped shape your journey? I’d love to hear your experiences!

#Mentorship #GivingBack #ProfessionalGrowth #Mentor #Mentee

The post The Power of Mentoring: Why Guidance Changes Everything appeared first on Auxilium Consulting.

Our Sustainability Checklist is designed to help small businesses take the first step. By assessing your company’s impact across four key pillars, Environment, Workplace, Community, and Philanthropy. Using this you can quickly identify areas for improvement and easy wins that can set you on the right path.

Why Every SME Should Assess Their Sustainability Readiness

Many small businesses hesitate to embrace sustainability, assuming it’s costly or complex. The truth is that even small, strategic changes can lead to significant savings, enhanced efficiency, and a stronger reputation.

Take the “Checklist Challenge”: Find out where you stand.

Answer these simple questions to gauge your sustainability progress:

1. Environment: Reducing Impact & Cutting Costs

• Have you reviewed your energy usage in the last six months?
• Are you tracking and reducing waste?
• Have you explored sustainable suppliers and materials?
• Do you have a plan to lower carbon emissions?

💡 Why It Matters: Energy and waste reductions save money and boost operational efficiency. Sustainable choices also enhance your brand’s credibility and resilience.

2. Workplace: Employee Well-being & Engagement

• Are employees engaged in sustainability initiatives?
• Do you offer flexible work options to reduce commuting emissions?
• Do you support workplace health and well-being?
• Are you promoting diversity, equity, and inclusion?

💡 Why It Matters: A sustainable workplace fosters a motivated, engaged workforce and improves retention, which is critical for long-term success.

3. Community: Local Impact & Business Reputation

• Do you collaborate with local businesses or councils on sustainability?
• Does your business support community projects?
• Are you involved in industry networks that promote sustainability?
• Do you have a plan to communicate your efforts to customers and stakeholders?

💡 Why It Matters: Customers and stakeholders are increasingly loyal to businesses that give back and demonstrate environmental and social responsibility.

4. Philanthropy: Giving Back & Purpose-Driven Business

• Do you donate to charities or environmental causes?
• Do you offer pro bono services or discounted support for non-profits?
• Are employees encouraged to participate in charitable activities?
• Have you explored ethical banking or sustainable investment options?

💡 Why It Matters: Purpose-driven businesses attract like-minded customers, partners, and employees who value social impact.

Your Score: What It Means

• 16+ checks: You’re a sustainability leader! Consider formalizing a CSR strategy to maximize your impact.
• 10-15 checks: Great progress! Keep building on your efforts for stronger business resilience.
• 5-9 checks: You’re on the path, but there’s room to grow. Focus on key areas to future-proof your business.
• 0-4 checks: You’re just getting started, and that’s okay! Small, consistent steps can drive meaningful change.

What’s Next? Take Action Today!

Sustainability isn’t about perfection it’s about progress.

The first step is understanding where you stand. Email me at [email protected] and I will send you the full checklist. When you have completed it, book a free 30-minute consultation to discover quick wins tailored to your business.

💚 I am proud to support small businesses that are making a real difference! 💚

📩 Let’s make sustainability simple, strategic, and profitable for your SME. Get in touch today!

The post The Sustainability Checklist: How to assess where your small business stands right now appeared first on Auxilium Consulting.

The Power of a Strong Sustainable Culture

A culture of sustainability and adaptability offers SMEs several benefits:

• Enhanced Resilience: Businesses that embed sustainable practices are more agile and prepared to tackle unforeseen challenges.
• Increased Customer and Employee Loyalty: Consumers and employees prefer companies with strong environmental and social responsibility values.
• Competitive Advantage: Sustainable companies attract better talent, investment, and partnerships.
• Regulatory Compliance: Many governments are tightening environmental and social regulations, and early adoption can prevent future business disruptions.

Key Principles for Success

Building a culture of change and sustainability involves core principles:

1. Leadership Commitment

SME leaders must champion sustainability and change from the top. When leadership integrates sustainable thinking into decision-making and strategy, it sets a powerful example for employees.

2. Employee Engagement and Training

Culture change starts with people. Engage employees by providing training on sustainable practices and involving them in key initiatives.

3. Clear Vision and Communication

Define what sustainability means for your business and communicate a clear vision. Whether it’s reducing waste, improving energy efficiency, or ethical sourcing, having a shared mission fosters alignment.

4. Integration into Business Operations

Sustainability should not be a side project. Embed sustainable practices into daily operations, from procurement to production and customer interactions.

5. Partnerships and Collaboration

Collaborate with other businesses, industry associations, and non-profits to share knowledge, resources, and best practices.

Practical Steps to Implement and Measure Success

1. Conduct a Sustainability Audit

Identify areas for improvement by brainstorming and assessing your current practices in environment, workplace, community and philanthropy. Perhaps looking at your energy consumption, waste management, and social impact. Utilise third-party certifications and sustainability consultants for an unbiased evaluation.

2. Set Measurable Goals

Define clear sustainability objectives, such as reducing carbon emissions by 20% over five years or achieving zero waste by a specific date. Use key performance indicators (KPIs) to track progress and adjust strategies accordingly.

3. Encourage Employee Initiatives

Create a positive culture where employees can suggest sustainability ideas and you reward the best ones. Introduce green teams or sustainability champions to drive engagement and ownership within the workforce.

4. Leverage Technology

Use digital tools and data analytics to monitor and optimise sustainable practices, such as tracking energy use or supply chain impact. Invest in energy-efficient equipment, smart sensors, and automation to improve efficiency and reduce waste.

5. Communicate Progress Transparently

Regularly report on sustainability efforts through company updates via your website, discussions with clients and supply chain, or social media to build accountability and trust. Consider publishing an annual sustainability report with key achievements, challenges, and future goals.

The Road Ahead

Embracing a culture of change and sustainability is a continuous journey.

SMEs must remain agile, open to innovation, and committed to their long-term vision.

By taking deliberate steps today, businesses can build a more sustainable, adaptable, and thriving future for themselves and their communities

💚 I am proud to support small businesses that are making a real difference! 💚

If you need some support with starting your sustainability journey then do not hesitate to get in touch

The post Building a culture of sustainable change in SMEs appeared first on Auxilium Consulting.

Through my SOW journey, I guide businesses in building a structured framework, collecting evidence of their daily, weekly, and monthly impacts, and ultimately showcasing their progress in a meaningful way.

While measurable outcomes are essential, the intangible benefits of our work often create the most lasting impact.

Why Intangible Impact Matters

As specialists, we possess a wealth of knowledge, but the challenge lies in translating this expertise into something that inspires, resonates, and drives action. Business owners and leaders need to feel the impact, not just see the numbers.

At Auxilium Consulting, my work extends far beyond traditional business advice. I help SMEs develop resilience, foster a culture of sustainability, and future-proof their businesses.

Here’s how:

1. Leadership & Strategic Clarity

I empower CEOs and managers with a clear vision for sustainability and operational efficiency, helping them make confident, future-focused decisions.

2. A Cultural Shift Toward Sustainability

Sustainability isn’t just about compliance, it’s about mindset. I help businesses move from ticking boxes to embracing sustainability as a core value, fostering genuine employee engagement.

3. Reputation & Brand Trust

Consumers and stakeholders are drawn to ethical, socially responsible businesses. I support SMEs in strengthening their credibility, positioning them as forward-thinking and trustworthy.

4. Employee Engagement & Morale

A purpose-driven workplace fuels motivation and retention. By integrating sustainability into business strategy, I help cultivate an environment where employees feel valued and inspired.

5. Long-Term Business Resilience

The business landscape is constantly evolving. I work with SMEs to build adaptability, ensuring they are prepared for economic shifts and industry disruptions.

6. Strengthening Stakeholder Relationships

Sustainability isn’t just an internal initiative, it influences investors, customers, and regulatory bodies. I help SMEs align their CSR efforts to enhance partnerships and industry influence.

It’s more than what you see, It’s what you feel

True impact isn’t just about measurable results; it’s about the shift in perspective, the confidence to take action, and the resilience built over time.

👋 I’m Alex Hughes, founder of Auxilium Business Consulting. Based in Surrey, I work with business owners who see sustainability as a core element of their success and want to scale their impact.

🌱 My SOW programme takes businesses from uncertainty to action—integrating sustainability into their strategy and even achieving accreditation.

If you are curious or want to take your sustainability journey to the next level, then do get in touch.

Contact

The post The Power of Intangible Impact: Shaping Sustainable and Resilient SMEs appeared first on Auxilium Consulting.

My answer was loosely based on – “That’s a common concern, but you and other SMEs must lead on sustainability not ignore what’s going on even if you think others are ignoring ( but they are not ) in order to position yourself ahead of competitors. “

Even if the biggest players are slow to change, every business that reduces its carbon footprint makes a difference. If everyone waits for someone else to act, nothing will change. But when SMEs lead by example, they inspire others, including bigger countries and corporations.

Regardless of what other countries do, sustainability helps SMEs save money, attract eco-conscious customers, and meet supplier expectations. Reducing energy costs, minimising waste, and improving efficiency directly benefits the bottom line.

Governments worldwide are tightening sustainability regulations. Businesses that prepare now will avoid future compliance costs and stay ahead of the curve. Plus, many large companies now require sustainable practices from their suppliers right down to the solopreneur working form their home office.

Consumers and investors increasingly choose businesses with strong sustainability practices. SMEs that embrace sustainability gain a competitive advantage, build customer loyalty, and future-proof their operations.

Ultimately, sustainability isn’t about waiting for others, it’s about controlling your business’s future. By acting now, you reduce costs, meet stakeholder expectations, and ensure long-term profitability. It’s a strategic advantage, not just a moral choice.

Some other questions I get asked

Is sustainability really necessary for my business?

Sustainability isn’t just a passing trend it’s becoming a fundamental expectation for businesses across industries. Customers, especially younger generations, are increasingly looking for brands that align with their values. Being sustainable doesn’t just help the planet; it can also differentiate your business in a crowded market. Plus, many businesses are seeing long-term benefits from making this shift.

Won’t sustainability make my products more expensive?

It’s true that some sustainable materials and practices can have upfront costs. However, many businesses find that adopting sustainable practices actually helps reduce costs over time, whether by cutting down on waste, using energy-efficient processes, or securing tax incentives. Furthermore, more and more consumers are willing to pay a premium for eco-friendly products, so you might actually see an increase in demand and customer loyalty.

How will sustainable practices affect my bottom line?

Investing in sustainability can lead to long-term savings and increased revenue. Energy-efficient operations can lower utility bills, and waste reduction can minimise disposal costs. Additionally, studies show that businesses focused on sustainability often attract loyal customers who are willing to spend more. Sustainability can also open doors to new markets and potential partnerships with like-minded companies. It’s a win-win!

Will my customers care about sustainability?

Yes, many customers are becoming more conscious of their purchasing decisions, and they want to support businesses that care about the environment. According to recent surveys, a significant number of consumers prefer to buy from brands with strong sustainability practices. Plus, transparency is key and customers appreciate knowing that your business is making an effort, even if it’s small steps at first.

What if my competitors aren’t doing it?

It’s true that not all businesses are focused on sustainability, but that doesn’t mean it’s not important. In fact, by adopting sustainable practices, you can stand out in your industry. Consumers are looking for companies that take responsibility for their environmental impact, and your commitment to sustainability could give you a competitive edge. Remember, many trends start small before they become industry-wide, and early adoption could position you as a leader.

Isn’t sustainability just for big corporations?

Sustainability is for businesses of all sizes. In fact, small businesses can often be more nimble and better equipped to make meaningful changes quickly. Starting small with sustainable changes can help your business become more efficient, reduce overhead costs, and attract customers who prioritize sustainability. You don’t have to be a huge corporation to make an impact.

How do I even start? It’s too complicated.

The good news is, you don’t have to go all-in on sustainability right away. Start small! You can begin by evaluating your supply chain for waste, reducing energy consumption, or using eco-friendly packaging. Even simple steps like offering digital receipts or cutting down on paper use can make a difference. Sustainability is a journey, and the most important thing is to take that first step.

What if the sustainability trend fades?

While it’s true that trends can come and go, sustainability is a global movement driven by real-world issues like climate change and resource depletion. The shift toward sustainable practices isn’t just a trend, it’s a necessary evolution. As more businesses, consumers, and governments push for greener solutions, staying ahead of this curve will only benefit your business in the long run.

What if switching to sustainable practices hurts my brand?

In fact, many brands find that sustainability actually enhances their image. Customers appreciate businesses that take responsibility for their environmental impact. By showcasing your commitment to sustainability, you build trust and deepen your connection with consumers. Your efforts can even become a strong marketing point, helping you reach a broader audience.

How will sustainability affect my supply chain?

Transitioning to a more sustainable supply chain can be daunting, but it doesn’t have to be overwhelming. Start by working with your suppliers to understand their sustainability practices, and gradually introduce more sustainable options. Over time, you can build partnerships with eco-conscious suppliers that help you reduce waste, energy use, and carbon emissions. It’s an investment that will pay off in the long run.

Conclusion

Sustainability doesn’t have to be a huge leap, it can be a series of small, impactful steps.

Not only can it benefit the environment, but it can also lead to improved efficiency, reduced costs, and a stronger, more loyal customer base.

Embrace sustainability as a long-term strategy, and you’ll likely see both positive financial returns and a better reputation for your business.

💚 I am proud to support small businesses that are making a real difference! 💚

👋 I am Alex Hughes, the founder of Auxilium Business Consulting based in Surrey and a CSR-A Silver, Good Business Charter, Eco-Friendly Web Alliance, and Carbon Literate small business.

🌱 I work with business owners who see sustainable practices as the core element of their business and they want to scale their impacts and highlight them to the world. 🌱 I empower SMEs to transform business challenges into sustainable growth opportunities.🌍

🌳 My SOW programme is flexible and takes people from the wilderness of knowing nothing to weaving practices and policies into their strategy and ultimately gaining an accreditation for their business

Alex Hughes

Auxilium Business Consulting Ltd

www.auxiliumconsulting.co.uk

Email me [email protected]

The post What is the point of sustainability when other countries like USA and China are not bothering? appeared first on Auxilium Consulting.

I met Adam when I heard him give a talk on a Small Business Britain Course that I attended. He is so passionate about educating us all about carbon reduction fundamentals via real-life examples of the footprint of our daily activities. This helps us to visualise and see our impacts better so that we can make informed choices about the activities we need to do to help reduce CO2 emissions and the others that we do more of to help positively impact the planet.

You can find out more about his work here – Small 99

I was asked to give a 15-minute talk at a networking meeting recently, and I decided to engage the attendees in one of Adam’s tools, a game where people decide where our everyday activities and associated CO2e emissions sit on a scale from lowest to highest.

First of all, what are CO2e ( CO2 equivalents ) ?

This is a metric / unit of measurement that is used to standardise the climate effects of various greenhouse gases. So think of it as all the greenhouse gases being combined as a metric or all currencies being made equivalent to the £.

Lowest – Highest game

So there were 10 activities and the participants had to decide where they should be placed on a sliding scale of CO2e from lowest to highest. Before they did this I explained each one and gave some stats as clues and then each participant was tasked with deciding where they thought the activity sat on the scale.

The activities ranged from

1 year of heating your home with gas heating

Consuming lkg beef

Sending 100 emails

Being in an online meeting for 1 hour

Taking a return flight to Glasgow

Making a cup of tea with dairy milk and so on.

The participants chatted between themselves and decided where each item should sit and there were some great discussions.

The results showed that they were correct in guessing where the lowest emissions were but the higher ones were not so obvious and sometimes they knew they were high but didn’t know which was higher.

I wanted to capture in this blog some of the fabulous feedback from the attendees as this was the first time that I had presented this game. I was delighted at how much everyone enjoyed it and it made them think about their impacts and what they may change and implement as a result.

“Great presentation. We each have to be aware of our personal impact and take charge of it as opposed to only doing it because everyone is….as in business ‘lead not follow’. Thank you for the reality check, Alex.“

“I thought it was a great and fascinating presentation, which certainly made me think about what I can do to improve my sustainability”

“Great presentation a real eye-opener!“

“Thank you so much for the informative game Alex Hughes It’s great to know we can all make a small difference from our own homes”

Networking host “Brilliant presentation Alex Hughes, really showing off your passion and knowledge on the subject!!”

“Thanks Alex – you’re always such an inspiration & champion of all things good! I think the amount of CO2e from food waste was the biggest surprise for me, hope they are teaching this in schools!”

“Brilliant spotlight speaker session on sustainability with the one & only sustainability queen – Alex Hughes loved the game!“

“What a fab event!! Loved Alex Hughes sustainability game!! “

“A big hats off to you for your presentation-cum-game today, Alex. It really got us all thinking… & meant that certain pennies were so much more likely to drop (than they might with a ‘straight’ presentation.)”

“Great to see everyone, learn more about sustainability –  Alex Hughes had us all thinking about our impact on our own environment…great event!”

A fellow consultant who presented this game said “Fantastic Alex. I’m glad it went well! There are always surprised faces after learning about the emissions of some activities.”

From Adam Bastock himself as he saw my Linkedin post about this event “This is good to see! Really reassuring when it works and gets conversations going!”

If you would like to know more about how your activities impact your CO2e emsiions or you would like me to present this game to your audience, then do get in touch.

Alex Hughes

Auxilium Business Consulting Ltd

e: [email protected]

w: www.auxiliumconsulting.co.uk

The post Carbon Reduction Fundamentals with Small 99 appeared first on Auxilium Consulting.

For SMEs, embedding sustainability into operations can lead to cost savings, improved brand reputation, and long-term resilience. For solopreneurs, simplifying business processes whether through better time management, streamlined systems, or conscious supplier choices will likely reduce waste, improve efficiencies, and contribute to a more sustainable way of working.

In this blog, we’ll explore the intersection of sustainability and operational simplicity, showing how businesses of all sizes can integrate these principles for the benefit of people, the planet, and their bottom line. Whether you’re a coach working solo or a growing SME looking to refine your sustainability efforts, small changes in how you work can create a lasting positive impact.

The Business Case for Simplicity and Sustainability

Simplicity and sustainability are deeply interconnected. A well-structured business isn’t just easier to manage it also minimises waste, reduces resource consumption, and improves long-term sustainability. Whether you’re an SME or a solopreneur, simplifying your operations can create a more sustainable business model that benefits the environment, enhances well-being, and strengthens financial resilience.

Reducing Waste, Maximising Impact

A common misconception about sustainability is that it requires additional investments or complex initiatives. However, research shows that sustainability often starts with cutting out inefficiencies. In this extensive HBR article, one of the first steps to drive sustainability is through process simplification in business operations which will significantly reduce energy use and material waste, improving both environmental and economic outcomes.

By streamlining processes, businesses naturally reduce waste whether that’s excessive paperwork, emails, unnecessary meetings, inefficient marketing efforts, or energy-intensive digital clutter. For example, digital clutter is an often overlooked sustainability issue. Every stored or cc’d email, unused cloud file, and abandoned software subscription consumes energy to maintain.

The report “Lean ICT: Towards Digital Sobriety” by the Shift Project found that digital technologies account for 3.7% of global carbon emissions, comparable to the airline industry (source). Simple actions such as decluttering cloud storage, reducing email volume, and optimising digital tools can significantly cut energy consumption and improve productivity.

Did you know that

• Sending 100 emails produces 0.003kg of CO2e
• 1 hour in an online meeting produces 0.01kg of CO2e
• Making 1 cup of tea with dairy milk produces 0.07kg CO2e
• Travelling 1 mile in your medium petrol car produces 0.3kg of CO2e
• Sending 10kg of food waste to landfill produces 7kg of CO2e
• Taking 1 return flight from London to Glasgow produces 350kg of CO2e

(The above statistics were collated by www.small99.co.uk)

The Financial and Human Benefits of Simplification

Beyond environmental impact, simplifying business operations makes financial and ethical sense. A report from McKinsey & Company clearly states that businesses investing in ESG (Environmental, Social and corporate Governance) outperform their peers (source).

• Automation & Streamlining: Reducing administrative burdens through automation not only improves efficiency but also lowers energy consumption, as fewer manual processes require digital storage, printing, or excessive communication.
• Sustainable Supplier Choices: Choosing ethical, locally sourced materials and services can reduce supply chain emissions while improving brand credibility and customer loyalty.
• Reducing Burnout & Improving Work Quality: Simplification isn’t just about cutting costs—it also enhances employee well-being. This study in Human Resources Management found that sustainable workplace practices lead to greater employee resilience, suggesting sustainability efforts contribute positively to employee welfare (source).

Building a Sustainable, Resilient Business

Businesses that embed simplicity into their sustainability strategy don’t just reduce their environmental footprint they build stronger, more resilient operations that stand the test of time. By cutting out inefficiencies, making ethical supplier choices, and reducing digital waste, solopreneurs and SMEs can create businesses that prioritise people, planet, and profit without adding unnecessary complexity.

Here are three quick wins for all business owners to start their sustainability journey

Here are three quick sustainability wins from Alex Hughes that small business owners can implement immediately to make a tangible impact:

1. Reduce Energy Consumption (Lower Costs & Carbon Footprint)

💡 Why it matters: Cutting energy use reduces costs and carbon emissions, improving efficiency and profitability.

🔧 How to implement:

• Switch to LED lighting (uses up to 75% less energy than traditional bulbs).
• Set up timers and motion sensors for lights and equipment.
• Optimize thermostat settings and use smart controls for heating/cooling.
• Encourage employees to turn off devices when not in use.

💰 Win: Immediate cost savings on electricity bills and reduced carbon footprint.

2. Minimize Waste (Save Money & Improve Brand Reputation)

♻️ Why it matters: Waste reduction cuts disposal costs, conserves resources, and signals a responsible brand image.

🔧 How to implement:

• Go paperless: Use digital invoices, cloud storage, and e-signatures.
• Implement recycling bins in the workplace for paper, plastics, and electronics.
• Switch to reusable packaging for products or office supplies.
• Encourage a BYO (Bring Your Own) policy for employee coffee cups, bottles, or lunch containers.

Win: Lower costs for office supplies, waste disposal, and enhanced sustainability credentials.

3. Choose Sustainable Suppliers (Make a Bigger Impact & Support Ethical Business)

🌍 Why it matters: Your supply chain impacts your sustainability footprint—choosing eco-friendly partners creates a ripple effect.

🔧 How to implement:

• Audit your suppliers: Are they using sustainable materials, fair labour, or carbon reduction initiatives?
• Source local and eco-friendly products to cut down on transport emissions.
• Switch to green-certified vendors for office supplies, packaging, and shipping.
• Ask for sustainability credentials from suppliers to hold them accountable.

Win: Better brand reputation, increased customer trust, and long-term savings from responsible sourcing.

🚀 Bonus Tip: Communicate your efforts! Let customers, suppliers, and employees know about these changes. They will appreciate your commitment to sustainability and may follow suit. Also, you are telling the world about what you are doing and this will spark interest in your business.

Here are three quick wins from Caroline Lamont for coaches and businesses to simplify their organisations while increasing sustainability:

1. Reduce Digital Waste & Streamline Workflows

🔹 Quick Win: Organise your digital workspace by decluttering cloud storage, archiving old emails, and eliminating unused software.

🔹 Why It Matters: Every unnecessary email and stored file contributes to digital carbon emissions. Cleaning up your digital workspace reduces energy consumption while making your workflow more efficient.

🔹 How to Implement:

• Use automation tools like Notion or Trello to streamline task management instead of relying on endless email chains.
• Set up automated email filters to reduce inbox clutter and unsubscribe from newsletters you don’t read.
• Regularly clear cloud storage and remove outdated documents from platforms like Google Drive and Dropbox.

2. Simplify Client Management & Reduce Repetitive Tasks

🔹 Quick Win: Automate scheduling and client onboarding with a single tool to cut down on unnecessary back-and-forth emails.

🔹 Why It Matters: Manual client administration wastes time and energy, increasing workload and digital resource use. Automating these processes reduces your carbon footprint while improving the client experience.

🔹 How to Implement:

• Use Practice Better, Calendly, or Acuity Scheduling to allow clients to self-book appointments.
• Create an onboarding workflow with automated emails, welcome materials, and contracts to reduce paper and digital waste.
• Store all client notes in one streamlined system instead of using multiple apps.

3. Choose Sustainable Tools & Reduce Unnecessary Subscriptions

🔹 Quick Win: Audit your software and business tools to eliminate redundancies and switch to eco-conscious providers.

🔹 Why It Matters: Many coaches accumulate multiple software subscriptions that consume energy and financial resources. Consolidating tools lowers digital waste and improves efficiency.

🔹 How to Implement:

• Review your tech stack or software setup and cancel tools that overlap or are rarely used.
• Choose sustainable web hosting providers (like GreenGeeks or Kualo) for your website.
• If you sell digital products, opt for eco-friendly platforms that prioritise energy efficiency.

By implementing these small but effective changes, coaches can simplify their businesses, reduce their environmental impact, and improve their overall sustainability—all while making their daily operations smoother and more enjoyable.

Personal reflections: Alex Hughes

I am deeply committed to sustainability and integrate it into all aspects of my personal life and work. I believe that all small businesses have a responsibility to reduce carbon emissions and adopt sustainable practices. Auxilium has developed the SOW (Sustainability Operations Workflow) program to guide businesses through the process of recording and evidencing their sustainability impacts, emphasizing that sustainability is an achievable goal for any business.

I felt strongly that I must practice what I preached, and so Auxilium Business Consulting has achieved a Silver Accreditation from CSR-A, reflecting my dedication to sustainable practices. The company’s sustainability statement highlights the focus on the four pillars of sustainability: environment, workplace, community, and philanthropy. I encourage businesses to consider sustainable choices in areas such as energy consumption, supply chains, waste reduction, and community engagement.

Auxilium’s major goal is to ensure that every small business embarks on its sustainability journey, providing education and support to help them make a positive impact on the planet and integrate sustainable practices into their operations, contributing to a greener planet.

Personal reflections: Caroline Lamont

From my perspective, integrating sustainability into both life and work is no longer optional—it’s essential. Not only for the health of our planet and ourselves but also because it makes good business sense. Sustainable practices shouldn’t just be an ethical choice; they should also contribute positively to the bottom line.

Personally, I’ve always prioritised sustainability—carefully considering where I shop, what I buy, and how I run my business. I’ve also been intentional about building sustainable working practices. However, it wasn’t until recently that I became aware of the impact of my digital footprint. Recognising this, I’ve made it a key focus, ensuring that my approach to sustainability extends beyond physical resources to the way I manage and store digital information.

Alex Hughes – Auxilium Business Consulting Ltd

[email protected]

Book a chat with Alex here

Caroline Lamont – Great In Great Out Ltd

www.greatingreatout.com

[email protected]

Book a chat with Caroline here

“DOING GOOD IS GOOD FOR BUSINESS” – CSR-A

Start your sustainability journey now – “𝗬𝗢𝗨 𝗗𝗢𝗡‘𝗧 𝗛𝗔𝗩𝗘 𝗧𝗢 𝗦𝗘𝗘 𝗧𝗛𝗘 𝗪𝗛𝗢𝗟𝗘 𝗦𝗧𝗔𝗜𝗥𝗖𝗔𝗦𝗘, 𝗬𝗢𝗨 𝗝𝗨𝗦𝗧 𝗛𝗔𝗩𝗘 𝗧𝗢 𝗧𝗔𝗞𝗘 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗦𝗧𝗘𝗣” – 𝗠𝗮𝗿𝘁𝗶𝗻 𝗟𝘂𝘁𝗵𝗲𝗿 𝗞𝗶𝗻g

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